We build supercharged business development machines
Hear that? It’s the sound of your sales team’s phones not ringing off the hook. Your company’s website may work. It might even be pretty. But is it clogging your sales funnel with more leads than you can handle?
That’s where we step in. Influx combines targeted advertising, UX-friendly design, and experiential content like video to bring a stampede of customers to you. So, how do we do it?
Content is king and that's not changing anytime soon
Digital audiences feel entitled. They don’t want to be marketed to. They don’t want to be sold. They want to be informed, entertained, and inspired. That’s where content comes in. Potential customers will volunteer lead data and enter your sales funnel in exchange for a meaningful experience. Content lets brands make meaningful connections before the sales pitch.
If you put on a good show, those leads will be grateful. They’ll be more likely to trust your brand, engage your marketing, and become new customers.
Targeted
Traffic
Landing
Page
Lead Form
to Access
Content
Data
Transferred
to CRM
So what do we bring to the table? We have a four-step process
Content Creation
First and foremost, we build relevant, informative and entertaining content experiences.
Influx specializes in creating rich, experiential content that can breathe life into any product category. We develop a strategy based on your company and its product offering.
We’re a cross-functional team of web developers, account managers, project managers, graphic designers, analysts, UX specialists, and copywriters.
But we are also reporters at heart. We’ll research your field, learn your product, and craft content that your target audiences will find irresistible.
We build all types of content:
Video
Interactive
Graphical
Text
We go a step further and personalize content for each of your target personas.
Design and Development
Second, we design and code with one goal in mind: drive more conversions
Content may be king. But it isn’t enough. You need web design that integrates content while providing a seamless lead generation experience. We guarantee this with:
State-of-the-Art UX
Influx employs UX best practices. We pride ourselves on our seamless, high-converting graphic designs.
Mobile Optimization
We have a mobile-first mentality. Our responsive and adaptive designs are equally intuitive and visually pleasing on any device, verified through a comprehensive pre-launch UAT process.
Quality Control
We visually monitor traffic as it interacts with your site and content following launch. We hope we get it right the first time. If not, we’ll rewrite, redesign, and recode until we do.
Targeted Digital Marketing
Then, we target the right audiences, at the right times, at the right places
We’ll develop a comprehensive picture of your target audiences. We’ll investigate their demographic, behavioral; and psychographic characteristics.
We use that data to determine where, when, and how those cohorts behave online, allowing us to select the paid channels that will reach them – always with an eye to ROI.
Influx also incorporates all SEO best practices to boost organic traffic.
Real-World Optimization
Finally, we measure and optimize lead performance across your sales funnel.
The final ingredient? Listening. Influx optimizes your content and digital advertising tactics.
You provide us feedback on the leads we generate. We use that data to determine which combination of content and targeted marketing strategies works best.
We tie the loop top between top-of-the-funnel digital marketing and real-world sales performance like other agencies cannot.
Join us. Our team is growing
INFLUX is on the lookout for top talent. If you’re interested in joining our design, analytics, development, project management, production, or account service teams, drop us a line.
Email a cover letter and resume to careers@influxdigitalgroup.com.
